Apps I Use to Manage Social Media Content
InShot or CapCut
If you’re editing reels, these apps are lifesavers! They’ve made my editing process so much faster — plus, they’re super reliable and not glitchy like some other apps out there (hi Instagram, I’m talking about you!). A pro subscription costs money, but trust me, it’s worth every penny.
Later
In my opinion, this is the best tool for scheduling client content. It’s perfect for organizing media libraries, managing your link in bio, and planning out content calendars. Later makes creating and scheduling posts ridiculously easy. If you’re a social media manager, this is a must-have.
Adobe Lightroom
This is my go-to for photo editing — whether it’s shots from my camera or my phone. There are both free and paid presets available, which is a huge plus.
HoneyBook
Game changer! HoneyBook is a client management system where you can send invoices, quotes, and proposals, and keep track of leads and inquiries. It’s made organizing the backend of my business so much easier. I’ll do a deep dive on this soon — contracts, automations, emails… the whole deal.
(P.S. Click here for my referral link!)
Canva
Canva is amazing for creating any kind of social media graphic — posts, stories, reel covers, you name it. There are endless templates options, whether you’re using the free ones in the app, or purchasing some through sites like Creative Market. I used to rely on Adobe InDesign (more on that below), but Canva is much quicker and more user friendly options — it has been a total game changer.
Adobe InDesign
Adobe InDesign is a professional design and layout software used for creating print and digital publications, like magazines, brochures, posters, books. It’s known for its advanced typography tools, precision layout controls, and ability to handle multi-page documents. Whether you’re designing a single-page flyer or a full-on book, InDesign gives you the flexibility and power to bring your ideas to life.
I used to use it all the time, but honestly, Canva’s easier these days and quicker for the type of designs I’m creating now. That said, if you want full control over your designs, InDesign is 100% the way to go.
Apple iCloud + Photos
With over 25,000 photos and videos on my phone (yes, really), I definitely pay for extra iCloud storage. I try to keep things organized into albums, but it’s a work in progress! I also use iCloud to create shared albums with clients so we can easily upload and share images.
Google Apps
Google Drive, Calendar (my lifeline), Sheets, Docs—you name it. Google Drive is my go-to for storing photography and sharing files with clients. Calendar keeps me sane, and Sheets and Docs are essential for organizing everything else.
Google Calendar is amazing for organizing shoots and sending calendar invites to clients.
ChatGPT
This one’s a bit controversial, but hear me out! It truly has been a huge help in my business. Sometimes, one brain just can’t come up with all the ideas, and ChatGPT is great for sparking new ones when I’m stuck in a creative rut. Just be sure to always edit the captions it generates and add important keywords to your inquiry (like conversational, laid-back, and relaxed) so it sounds more like a human being wrote it. Social media managers can spot an unedited, copy-pasted ChatGPT caption a mile away.
It’s a powerful tool — just make sure you’re using it mindfully!
Pinterest is so amazing for visual inspiration — whether it be for creating a mood board for a client shoot or finding inspiration for a marketing graphic. I use this religiously!
